BEtter Yet, Schedule a FreE STrategy Session

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Beautiful Vancouver, Canad​​a

© 2019 by Charina Cruz 

"Charina has really helped me with my vision as a leader and bring together my staff as a cohesive team. As a Coach, she's been instrumental to my personal and business success."

~ Jacqueline B.

International Health Specialist, DDHS

MAgical Unicorn

Dare to be a...

Be yourself; everyone is already taken.

~ Oscar Wilde


Knowing others is intelligence.

Knowing yourself is true wisdom.

Mastering others is strength.

Mastering yourself is true power.

~ Lao Tzu


Too many of us are not living our dreams because we are living our fears.

~ Les Brown

The only way to do great work is to love what you do.  If you haven't found it yet, keep looking.  Don't settle.

~ Steve Jobs

Worked on my demons, clarified my Purpose, came back Home and met my Magical Unicorn.

Your Life is a Reflection of the Choices that you make.

Went to Africa and became a walking cliche learning that making the world a better place is spiritually enriching.

You have to be willing to:

Challenge. Change. Create.

South America

Wanted: Adventure & Excitement

Learned: Do things for yourself.


Be brave enough to live your true self! It's scary but being YOU is worth it.


South East Asia 

Wanted: Peace & Connection

Learned: Look in the right places &  people.


         Clarity comes from listening to your

         internal compass. 


Wanted: Variety & Professional exploration

Learned: Sometimes you have to be Pragmatic

You need to know what you really want because there is an Opportunity Cost.


Decided that becoming a Director was not what I wanted.  Planned a 3 month trip that evolved into a global journey of 7 years. 

Looking for external validation is not the answer. Everything starts on the inside.

Went to a University that wasn't right for for me.  Ended up with a Double Honours Degree anyway.

Make the most out of anything.

Then GO & DO something better for you.

1st job - Education Adviser

2nd - Recruiter 

3rd - Career Advisor

4th - Business Consultant

Everybody needs help achieving their GOALS.

Moved from Asian Roman Catholic country to an Arab Islamic country.

Change is inevitable.

Figure out how to flourish.

War breaks out while on vacation.  My family lost everything.  Confused, I took it out on a tennis ball. 

Transitions are hard. Find a Passion to focus on.

My story So Far...